The biggest revolution is coming
If you already thought that the Internet was a major revolution in our civilizations, you can be convinced that artificial intelligence (AI) will be even more upsetting.
Exceed the conceptual limits of the human being to generate progress of which we would not really understand all the mechanisms.
A mindset shift
At a time when the consumer is the boss and online share of voice comes from consumers, multinational companies need consumer insights to keep their premium positioning. This revolution is only in its early stages.
The consumer voice has more weight than ever before
Consumers are increasingly speaking out today and are the best evangelists (and detractors) of your brand and products. Their feedback represents a real gold mine throughout the customer journey.
Addressing these major revolutions is essential today. We are convinced that it is only by having the right governance tools that multinational companies will achieve the expected success. That is why we have created Star5 Intelligence, a strategic tool based on artificial intelligence to track and measure the consumer perception of a brand and its products and drive actions accordingly.